First we study.Then we build
Desideri&Code is a studio in Milan. Every project starts with research: before we design anything we know who buys, what competitors do and what makes a person say yes. Then we polish every detail, and after launch we measure.
- 01 · MarketMarket researchWho your customers are, what they look for, where they come from and how much they are willing to spend.
- 02 · CompetitorsCompetitor analysisWe study the websites, prices, ads and reviews of those who sell like you: what works and where they fail.
- 03 · PeoplePsychology and neuromarketingWhere the eye goes, what builds trust, how a price is presented. Every page guides towards a choice.
- 04 · DetailPolished to the last pixelCopy, speed, mobile, every button. After launch we measure it and improve it.
Gabriele Desideri
Founder and creative director
I grew up on computers and I’ve always worked on social media, websites and e-commerce. Along the way I sold door to door, on the phone and out in the field, to understand first-hand why a person says yes. Today I lead the studio:
- I set the ideas and guidelines for every project
- I agree the strategy with you before we start
- I approve every piece of work before it reaches you
My path, year by year
OnlineIn person
- Always
Born on computers
Digital is my mother tongue: I’ve never stopped building, testing and measuring.
- Computers and code
- Always, alongside
Social media, websites and e-commerce
The thread that never broke, and since 2022 my work as a freelancer between Milan and Florence: social pages and editorial plans, campaigns on Meta, Google, LinkedIn and TikTok, websites and online stores looked after from the start to day-to-day running, with SEO and sales funnels.
- Social media
- Online ads
- Websites and e-commerce
- Data and reports
- 2021 — 22
Direct sales and a team to lead
Sales agent, door to door and by appointment. Then team leader: I recruited and trained new salespeople.
- B2C sales
- Sales training
- 2023 — 24
Co-founder of a startup
Business plan, growth strategy and marketing, working as a team on the first prototype.
- Strategy
- Building a business
- 2025 — today
In the field, on the phone
Real estate consultant in Milan: canvassing the area, cold calls, viewings and negotiations. Every day I see what convinces a person, and what makes them walk away.
- Cold calling
- Negotiation
- Today
Desideri&Code
Both paths in one studio: I’ve tried it all, online and in person. What works face to face goes into the websites; what we measure online gets tested in front of people.
Everything you need,in one studio.
The studio covers every skill a project needs. Every piece of work goes through the director before it reaches you.
- Strategy and researchmarket, competitors, positioning
- Designwebsites, graphics, branding
- Developmentwebsites, online stores, automations
- Contentcopy, photo, video, social
- AdvertisingMeta, Google, TikTok
The person who listens is the one who runs your site.
No salespeople who vanish after you sign, no tickets, no “let me pass you to a colleague”. From the first call to the last tweak you talk to me, and I know everything about your project.
- 01 · ListenA 20-minute callYou tell me what you sell and to whom. Free, no commitment.
- 02 · DesignYou see it before it existsI show you the designed site; we tweak it until you’re convinced.
- 03 · LiveIn 3-5 weeksWith the price signed at the start. Site, code and accounts are yours.
- Social Media ManagerISO 9001 · MIUR · Google
- AI for Digital MarketingCertified course
- Business and StartupsIkigai Hub
- Starting a businessConfesercenti
We’re hiring
We’re looking for skilled, reliable people, remote or in Milan. Project-based or ongoing collaboration.
Social media managerContent and profile growth · Milan or remote
- Editorial plans, content and community for clients’ profiles
- Instagram, Facebook and TikTok; LinkedIn is a plus
- You read the numbers and know what to change next month
Ads managerPaid campaigns · Milan or remote
- Meta and Google Ads campaigns, set up and scaled
- Pixels, conversions and reports a client can understand
- TikTok Ads and creative testing are a plus
Client coordinator and officeClients, calendar and quotes · Milan or remote
- Answer clients by phone, WhatsApp and email
- Manage the calendar of calls and meetings
- Follow up on quotes and keep track of deadlines
- Keep clients’ documents, invoices and materials in order
Open applicationNot your role? Write to us anyway
- Developers, designers, photographers, videomakers, copywriters: tell us what you do.